Goldsmiths, University of London

PhD Candidate, Visiting Lecturer & Post-doc Researcher, Sociology

Other Affiliations: Goldsmiths, University of London, Media and Communications
Universiteit van Amsterdam, Digital Methods Initiative

PhD candidate at the Centre for the Study of Invention and Social Process

Goldsmiths, University of London

Thesis Title: Brands, Co-Creation and Continuous Economies

About

Carolin Gerlitz, MA (UdK Berlin) MA (Goldsmiths), is a final-year PhD candidate in Sociology at Goldsmiths and an associate member of the Digital Methods Initiative, University of Amsterdam. She also works as Post-Doctoral Researcher for the ‘Issue Mapping’ project and as Visiting Lecturer for the MA Brand Development. Her research explored the various intersections between (economic) sociology, brands, new media, digital research, software/platform studies, topology, evaluation, numeracy and feminist theory.

Her doctoral thesis “Brands, co-creation and continuous economies” poses an interdisciplinary study of brands as reworking the boundaries between economic and social dynamics. It investigates brands, spaces, social formations and issues as forming dynamic assemblages and the methodological approach brings together sociological and digital research methods. In this work she takes particular interest in topology to address relations and boundary making processes and develop the concept of continuous economies.

Since 2009, she has been an associate member of the Digital Methods Initiative (DMI), University of Amsterdam, investigating digital culture from a medium-specific perspective. Carolin has co-organised the two-week Digital Methods Summer School in 2011 and works on joint projects including a study on social media, in particular Facebook, from a software perspective and the investigation of temporalities and data-flows enabled by devices for self-evaluation in media. Recently, she has become involved in advancing digital research in the context of sociology in the context of the Issue Mapping project, an ESRC Digital Social Research Demonstrator Project which aims to identify, facilitate and elaborate the use of issue mapping platforms in digital social research.

She was also involved in the collaborative research project “A Topological Approach to Cultural Dynamics” (ATACD). Together with colleagues, Carolin Gerlitz is organising the Numbers reading group at CSISP which explores the productive and performative potentials of numbers, quantification and data production.
You can find Carolin on Twitter: http://twitter.com/cgrltz

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